IBA, Zambales, Philippines – Governor Hermogenes E. Ebdane, Jr. revealed Friday a new strategy to meet tourism targets for 2011 – the promotion of “chain destinations” instead of individual recreation areas to attract tourists.
Ebdane said that by introducing chain destinations, the province will be banking on building target markets for extreme adventure, water sports and nature trips rolled into one package.
“We are targeting these niches because we want tourists who are different from those who come in buses, bring their baons, swim for a day in our beaches and leave in the late afternoon,” he said.
The governor said that the province has a lot of tourism potentials and resources but the government needs to focus to really identify a market that will solely be Zambales’ own.
“The truth is we are still testing the waters, so to speak, on how best to market Zambales as a tourist destination…We are getting there, albeit slowly,” Ebdane said.
The governor said adventure enthusiasts are increasing in number and that discovering the potentials of the province as an ideal locale for various adventure tourism activities will pull them in.
To highlight this tourism strength of Zambales, Ebdane’s people organized the “Zambapalooza” event – a skim-surf-skate tournament which was staged in San Narciso town last October. It drew droves of tourists, both domestic and foreign.
Among the new events lined up by the provincial government are motocross races – one up north and another down south, sometime in March at the Sta. Cruz-Mangatarem Road and the Botolan-Capas Road. – Franco G. Regala | mb.com.ph